When it comes to a website, its design is a crucial piece in making it succeed, no one wants to look at a bad design or struggle to read words that blend into the background of your page. You eventually may think to yourself, “Should I redesign my website?” either a new trend in design happens or you may just hate the way your design looks, either way, you will eventually ask yourself this question.
Why Should You Redesign Your Website?
Why do you even need to update your website design? Well if you have bad design it can not only turn away customers but can also make people judge your business, as a design can almost always reflect the way your business is treated. If a person sees a messy, unorganized site that makes them feel lost, they will naturally look elsewhere for what they want. Compare that to a design that is neatly organized, easy to navigate, and lets the customer learn information without having to think, and the quality between the two changes drastically.
“Well, What should I focus on redesigning?”
To start, there are the visual elements that a page has, which is one of the most important things for a site. First impressions made by the color, typography, images, and layout are all a customer will see without looking through your page, so your site must look nice. Along with that, using branding to set your site apart from all of the other websites and businesses that could be looking for the same customers that you are looking for.
Then you have to consider how user-friendly your design is, which means you have to make the site as easy to navigate as possible. You could also use images to try and create a connection with your customers by getting them to feel some type of emotion with your design.
Going off of the navigation point, if your design is responsive and the navigation is easy to the point that anyone who stumbles upon the site could use it, then you should keep trying to make it easier and easier to navigate. For example, making the mobile side easy, such as making your website look nice while keeping good functionality for a phone is a must-have for any site as most people use their phones for pretty much everything now.
Along with that, if your website is good on mobile, then it will most likely be good on a computer as well as you need fast load times for mobile users. Then there is the SEO side with Google spiders and bots that look through your website and check if your site is good on mobile, and if you made your site good for mobile, then it will naturally increase your SEO score with Google which will drive more customers to your site.
Companies that had successful redesigns
If you still do not know if a website redesign is the best for your website, then I’ll give you a few examples of companies that had a redesign and the reception that it had. First, Walmart announced a redesign that had people saying that it was better than Amazon, which is a pretty good achievement, considering that Amazon is one of the biggest businesses in the world and is specifically built for online buying and selling. Then there is Mailchimp, which changed its website and was met with a very positive reception, where they went for a website that would give customers an easier time navigating and let them see what Mailchimp was able to provide them.
Conclusion
In conclusion, Visual elements, accessibility, and navigation are all major components of a website and its appeal, professionalism, and functionality that impact how a user interacts with a site. The visual elements give the users the initial impression of the site, the accessibility lets users get across the site without having to think, and the navigation tells users where to go and what to do on the site. All of them work together to make your website the one that stands out among the hundreds of other websites that are looking for the same customers that you’re looking for.
If you’re not completely confident with making a redesign, experiment with the look and feel of your website, and show it off to peers to gauge their reaction, the creation of a website has never been easier before, especially for small businesses so try to keep doing new things with your website and make sure to always keep innovating and progressing.